Rihanna's cosmetics company Fenty Beauty has been highly praised following the announcement that it's going to be releasing 50 new shades of concealers on 11 January.

公布將于1月11日發售50種新色號遮瑕產品的消息后,蕾哈娜的彩妝公司Fenty Beauty得到了高度贊譽。

Fenty has made a huge impression on the makeup industry ever since its launch in September 2017.


The brand's first line included 40 different shades of foundation and more than 20 correcting “match stix” concealers, with the company promising that “women everywhere would be included”.

品牌首發即包括40種不同色號粉底,及20多種“match stix”系列遮瑕產品。Fenty公司承諾“世界上所有女性都能用”。

Several makeup brands promptly followed suit, including Dior and Revlon, who released diverse ranges of foundation in May and June 2018 respectively.


Fenty Beauty is continuing to highlight the importance of inclusivity in cosmetics with its new comprehensive range of concealers.

在繼續強調化妝品包容性的同時,Fenty Beauty推出了它的全方位遮瑕新品。

The company gave consumers a first look of the concealers on social media. One of the photos displays the 50 concealers as makeup swatches on the arms of four models, all of whom have different skin tones.


Rihanna also released a makeup tutorial on YouTube, in which she demonstrates how to use the concealer.


“Fenty Beauty to the rescue, we are making a brand new concealer,” she says in the video.“So as long as you know your foundation shade, we have a corresponding concealer to match.”

“ Fenty Beauty是來拯救你們的,因為我們正在做一款全新的遮瑕產品,”她在視頻中說,“所以只要你知道自己的粉底色號,我們就有可以配套的遮瑕?!?/p>

After dabbing some concealer under her eyes, Rihanna then uses a brush to buff the concealer and blend it into her skin.“It's like magic?!?/p>


Many people have been expressing their excitement over purchasing a concealer when the range goes on sale in just over a week's time.


“This shade range is insane and so beautiful wow u really did what most brands can't,” one person said.


“I've been waiting for the concealer since she started Fenty Beauty I'm ready to drop all my money,” another person said.

“從她成立Fenty Beauty那天起,我就在等待這樣一款遮瑕神器。我已經準備好要砸錢了?!绷硪粋€人這樣說。

Fenty Beauty's new range of concealers is going to be available to purchase from 11 January from fentybeauty.com, Sephora and Harvey Nichols.

Fenty Beauty的新上市多色號遮瑕產品將于1月11日在Fenty Beauty官網、絲芙蘭及夏菲尼高發售。